With the new VS Shades app you can virtually try new hair colors before you buy the product.
What is it?
Vidal Sassoon has launched a new app where you can virtually change your hair color to one of the hair coloring products they offer. It is a way for users to virtually try the different hair colors, see whether it will suit them, and only then buy the products.
How does it work?
When you have downloaded the app, you can choose, from a panel below, one of the 24 shades of hair colors. You can also share your new hair color with others with the social media that is integrated in the app. Every color is linked to ‘how-tos’ and product information so that you can turn your virtual experience into a real one.
What is its core value?
Try before you buy. “..the app illustrates how augmented reality can help shoppers in the cosmetic section” (PFSK)