Never had the change to sit front row at a fashion catwalk? Don’t panic. With the oculus rift everybody can!
What is it?
The oculus rift is a virtual reality headset that allows users to step inside a whole new world. Their favorite game, a tropical island or sitting next to famous stars on the first row at Londen Fashion Week. Topshop made this last thing possible.
How does it work?
Topshop made a telepresence experience possible for five competition winners, by transmitting the show live from a front row seat in the Turbine Hall to enthralled fashion-lovers sitting in the window of Topshop’s flagship store on Oxford Street, London. The competition winners got to experience the show as it happened wearing the Oculus Rift virtual reality headsets.
What is its core value?
“To create an experience that would open up Topshop’s London Fashion Week show to a wider audience.”
Topshop Virtual Reality Catwalk