Virtual reality at Tommy Hilfiger

3 years ago by in Experiences, Playful experiences, Service Domain

Get inspired by Tommy Hilfiger with the use of virtual reality!




What is it?
Walk in a Tommy Hilfiger store and experience the brand’s fall runway presentation in 360-degree virtual reality. It is even possible to get a glimpse of what was going on backstage during the show. With that, if you see clothes you like, you can find them directly in the store. The installation is now possible in the store in New York, but soon it will also be available in Tommy Hilfiger stores in different cities like Paris, Moscow and London.

Where spotted?

How does it work?
The service is made possible by a collaboration between Tommy Hilfiger and WeMakeVR. To see the show, customers are wearing Samsung’s GearVR device. This device is a headset that is powered by virtual reality Oculus.

What is its core value?
According to Tommy Hilfiger “it’s a compelling and interesting elevation of the traditional shopping experience”.

See also:
Dior eyes
Virtual reality catwalk

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