See ‘the window that never sleeps’ now at the Paul Smith store in Covent Garden, London.
What is it?
The fashion store of Paul Smith in Covent Garden, London, has a new holographic shop window. Even after closing time passers can operate ‘the window that never sleeps’ which should encourage them to return to the store when it reopens. The display concept is designed by Carl Bresnahan.
How does it work?
When passing to store, passers can operate the window display. A blue/purple, red or near-burgundy suit will appear, which are just a small selection of suits available in the store. The suits are able to perform several human-like actions, like drinking coffee, playing the yo-yo or making it rain. Watching the suits move offers a nearly 360 degree visualization of the suits and their fitting.
What is its core value?
To engage and attract potential customers.