Oops, forgot to run buy the supermarket and already on your way home? In Korea, Tesco Home Plus experiments with the option to virtually buy groceries in public spaces, such as metro stations.
What is it?
In 2011 Tesco Home Plus saw the opportunity to place virtual shopping walls in Korea. As Koreans are the second hardest working people in the world, meaning time literally is money, Tesco Home Plus came up with a solution that enables Korean passengers to buy their groceries while traveling. By plastering walls with posters that look like supermarket aisles and shelves, Korean passengers are given to possibility to scan products with a QR code and order their groceries that are being delivered right after one gets home.
YouTube: innovation in retail environments
How does it work?
Passengers scan an QR code on the posters, thereby adding items to their chart in the Homeplus app. After collecting all the needed items, one purchases the items via the app. The items are then delivered after one gets home.
What is its core value?
Being the No. 2 supermarket in Korea after E-mart, Tesco came up with a strategy to conquer the market. After doing some research, Tesco decided that Korean people were always on the go, thereby generating the idea that the supermarket should be brought to them, rather than the other way around! Hence, Korean people should be able to buy their groceries while traveling. After a pilot phase, Tesco found that online sales increased by 130%, which made them the No. 1 in the online market and a very close No 2. In the offline market.
Watch the online video here: