Within the near future it will be possible to find and purchase products through the Facebook website.
What is it?
Facebook is coming with a new tool: in the near future people will be able to find ánd purchase products, without leaving the social media website. It makes it possible for businesses to show their products directly on the same page. The ‘mini-webshops’ are still in the testing phase, however, some Facebook pages already have the “buy-button”.
How does it work?
When you are on a Facebook page of a brand/store, there will be a “shop” added to the page. When in the shop you can search and purchase the products you like and stay on Facebook until the paying process is done.
What is its core value?
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page” (Buzzfeed)