An internal logistics service to bring online ordered items to the store where the customer can pick up the product.
What is it?
Shoeby is a mid-segment fashion retailer, selling several labels under its brand. Having both a physical and online store, they are one of the brands that integrate their offline and online channels. For online store orders most retailers tend to use expensive courier delivery services, even when the package can be picked up by the customer in the store. Not very cost effective as one realizes that 40% of the orders are collected in the store and stores are restocked once or twice a week, Shoeby must have thought. This is why they arranged their internal logistics service to bring online ordered items to the store where the customer can pick up the product.
How does it work?
Customers can easily order their product online and pick up their products in store, thereby also having the opportunity to try on the clothes. Because all delivery routes are integrated into the e-commerce system, it is immediately clear on which day and via which route the package can be sent.
What is its core value?
By applying this system, Shoeby realizes large savings on employee and real estate costs by maximizing the existing capacity. Next to that, she reduces the number of unsalable items, resulting in fewer reduced prices and therefore a healthier profit margin.