A new type of wearable: Shiftwear!
What is it?
Shiftwear are a new type of wearable (shoes) where the technology is integrated directly into the shoe. With these wearables you can customize the design with colors, pictures or animations for any occasion. The battery will last for 30 days. Also, there will be three styles available and the shoes can be pre-ordered at indiegogo.com.
How does it work?
The shoes are provided with e-ink displays on the sides. These displays can be connected to an app on your smartphone where you can customize the design that will be displayed on the shoes. You can make your own design or buy (and sell) designs from other people.
What is its core value?
“A sneaker that gives the user complete creative control”, Shiftwear.