Sephora opens her new Flash Boutique where offline and online come together.
What is it?
Sephora has opened up a Flash Boutique store in Paris where online and offline comes together. The store is equipped with several mobile devices to provide customers with an optimal shopping experience.
How does it work?
The Flash Boutique is in many ways similar to the traditional stores, however there are a few online tools available. The store is provided with an online digital catalog, where customers can search for specific products that are not available in the store and order them online. In addition, the store is equipped with tablets that can be used to have a look at new trends, but also to digitally try out makeup before buying it.
What is its core value?
To give customers of Sephora the ultimate shopping experience.