Miinto offers independent fashion retailers a platform for them to spread their online wings.
What is it?
The formerly Scandinavian company Miinto is a perfect example of how to achieve online success. Miinto offers independent fashion retailers a platform for them to spread their online wings. Boutiques not only get their own online spot and are listed in the general catalogue of the platform, they can, for instance, also outsource the photography of their collections and the payment transactions to Miinto. Individual stores suddenly become e-tailers that can now profit from the power of online commerce. Many small players become a large force in the online market. Miinto is now the largest fashion store in Denmark and is currently expanding worldwide.
How does it work?
Boutiques can easily sign up by contacting Miinto. They will then check whether the boutique meets the conditions they think apply to their company. After a boutique is signed up, it can use Miinto’s resources to sell products online and even use their photo studio.
What is its core value?
Providing a platform for smaller boutiques to sell their products online.
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