How to compete with the big boys when you’re only a small online player: go head on and try to compete or join forces to create success for both? Amazon opts for the latter by joining forces with other retailers.
What is it?
How to compete with the big boys when you’re only a small online player: go head on and try to compete or join forces to create success for both? Amazon gives companies the option to sell their products on Amazon. This could especially be interesting for smaller companies, that search for a bigger audience – something Amazon can definitely provide.
How does it work?
There are two packages retailers can choose from, a ‘small sell package’ and a ‘PRO package’ for bigger retailers. Register, upload the inventory, use the web-based tools that Amazon provides or text files to start selling quickly. If customers buy the product, retailers can either send the product themselves, or let Amazon do the work for you. After that retailers get their money.
What is its core value?
Getting more customers to Amazon, thereby giving retailers the option by selling through Amazon. Amazon becomes the mother company.
Want to know more about selling on Amazon? Watch the online video here: