Nike launched a new interactive lookbook in the form of an app: Nike Tech Book
What is it?
Nike launched their new app called Nike Tech Book. The app is an interactive lookbook that shows the collections of Sportswear Tech Fleece Aeroloft and Sneakerboots. In addition, products can be bought with the app, even before they are in the stores. The app is available for iOS and Android users.
How does it work?
You can download the app from the App store or Google Play. The app has several features. For instance, it is possible to view the products of the collections in day -and night light, depended on the position of the user. With that, it is also possible to view the products from different angles with the 360-degree pictures they offer. Users can also look at several videos of famous athletes like Cristiano Ronaldo and Neymar. And last, but not least, users can buy the products directly from the app, even before they are available in the stores.
What is its core value?
“This immersive, interactive and shoppable style guide makes it simple for Nike+ Members to learn about, experience and buy Nike Sportswear’s most innovative holiday products.” Davide Grasso, Nike’s chief marketing officer.”