A description and critical review is given about the blog Man Repeller, written by a student of the Amsterdam Fashion Institute: Florian van Zuilen.
‘’she who outfits in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry clogs.’’ (source)
This is the perfect description for Leandra Medine, the founder of Man Repeller. A humorous website for serious fashion. Het motto ‘Good fashion is about pleasing women, not men, so it happend, the trends that we love, men hate. And it’s fantastic.’ Medine is born and raised in New York. She obtained het degree at the New School and majored in Journalism. Medine began blogging in 2009, with her first humor blog ‘Boogers + Bagels’. In 2010 she launched her second and most famous blog ‘Man Repeller’.
Medine hopes to target ‘all the girls who are like her – girls who are interested in and care about fashion but are also obsessed with becoming smarter.’ (source). As of today the Man Repeller has 750,000 Instagram followers, 211,000 twitter followers and 176,359 facebook likes. She posts an average of seven posts per day on twitter, her website shared on facebook and 3 instagram pictures. She employs three full-time employees to assist her with ad sales and articles. In september she launched her own book ‘The Man Repeller: Seeking Love, Finding Overalls’ – which consists of a collection of essays (source). Medine did collaborations with designers on limited collections of clothing and accessories, including Superga, Maje and Michael Kors.
The homepage of www.manrepeller.com is covered is in minimalistic white with black text which makes it look very clean. They use high quality pictures to make this basic outlook more interesting. WhichI found Leandra Medine one of the most humorous bloggers on fashion. This is also what sets her apart from all the other fashionbloggers in the world; she combines high fashion aesthetics with a comedic approach that can literally make me laugh out loud. I think that what’s so interesting for all her readers is that she doesn’t take it so seriously and yet she is doomed to have a great taste in fashion which inspires people on a big scale. Not only looking at all her social media followers, the magazines she’s in and the fashion shows she is at – Medine also did a lot of collaborations with the greatest brands which says enough about her impact on the industry. She increased the word blogger into something bigger; a humorous teachable read, front row news on all the new fashion collections, interviews with influentials and her collaborations with fashionbrands.
It’s not only the articles, style reports and social commentary that are a feast to read but it’s also very easy to read because of the clean graphics. The black text is always in the middle of the white page and the font is clean and not to small – the brands like for example Prada and Marni are also underlined which makes it easy to find the things she writes about. This visual style looks a little bit like Vogue.com, with this you can also say what kind of subculture they attract. The fashion forward and the smarter girls and women who want to get inspired by all the serious high fashion and the not so seriously taken personal reflections and reports. The outnet has their advert banners on the side at the blog, this fits perfectly with the group they target; the fashion interested and smart women.
Leandra Medine is a fashion favorite and sits frontrow next to Ana Wintour. I think I know why: She puts herself in the market with the best sense of style, great writing skills, a very attractive designed website + social media and ofcourse: she has that sense of hi-la-rious humor.