Mallzee: the ‘Tinder’ app for fashion

1 year ago by in Experiences, Playful experiences

You can now get the best outfits based on your preferences with the Mallzee app.

Photo: www.thegloss.com

Photo: www.thegloss.com

What is it?
Mallzee is considered to be the Tinder app of the fashion branch. Users can swipe through products, like, dislike and/or buy them. The app has over 2 million outfits in their database with over a 100 participating retailers. The app is available for users in the United States and the United Kingdom. 

Where spotted?
www.retailwatching.nl

How does it work?
Just like with the Tinder app, users get an image of an outfit on their screen. When they swipe to the left, the image will be saved; when they swipe to the right, the image will be deleted. With the technique of the app, the preferences of the user will be saved. The new images will be based on the preferences of the previous saved images. The products can be bought directly online. 

What is its core value?
Buying clothes should not be limited by time and space. Mallzee is one stop shop that brings the highstreet to users when and where they need it. 

See also:
In-app purchases with Pinterest
Shop with interactive lookbook
Shopping through Facebook

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