Direct Member is the most complete platform for measurable customer communication in Retail.
What is it?
Direct Member is an online marketing tool that is ideal for the independent design of personalized cross-media campaigns and loyalty campaigns. Direct Member provides guidance and direction to a constant process of communication, measurement and analysis. This cyclical approach gives insight into what works and what does not work in terms of communication with the customer.
How does it work?
With Direct Member you simply select dynamic customer groups that are adapted to customer behavior automatically. Extensive analyzes, expressed in graphical form, giving insight into their buying behavior, interests and specific preferences and voice your marketing actions taken off easily.
What is its core value?
Getting more out of customer data.
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