Within a few weeks Pinterest users in the US will be able to make in-app purchases with a new tool: buyable pins.
What is it?
Pinterest has added a new button to the Pinterest app. Instead of just pinning the products you like, you can also purchase the same product with the blue ‘buyable pins’ straight from within the app. The buyable pins will be available for users in the US on iPhone or iPad.
How does it work?
When you have found a product on Pinterest you like, there will be a blue button next to the familiar red “Pin it-button”. With this blue button, that says “Buy it” you can make purchases straight from within the app. You can choose from different color products, swipe through all your options and pick your favorite. Press the blue button, pay in a secure way with Apple Pay or credit card and place your order. A confirmation email will be sent to you and you will receive your products as soon as possible!
What is its core value?
Making in-app purchases for Pinterest users that want to buy their pin-products.
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