Fleek: the new app launched by Zalando
What is it?
Fleek is a new app that you can use to be inspired by and connected to brands and items you really love. Although the app is launched by Zalando, the app is set up as a separate brand. It has a database with over 1000 different brands which you can follow to be fully up to date. For now the app is only available in Germany with iOS, however the plan is to expand this to the rest of Europe.
How does it work?
You can browse through and ‘follow’ several brands that will give you a daily update about their products and social news. In addition, it is possible to tag your favorite items and, if you want to, purchase these items right away. In this way, the app if completely personalized to your preferences.
What is its core value?
“Our dream is to create a new fashion destination for inspiration and effortless shopping”, according to Fleek.