The most windows are without movement. Plastic mannequins are standing still and lifeless and hardly attract any attention. So in Toronto they tried something new: holographic windows.
What is it?
It was a project in Toronto where they made a holographic window display in Holt Renfrew’s flagship store. The holographic window display was installed for Holt Renfrew’s 175th anniversary party. It was visible for two weeks, night and day, and became a must-see on Toronto’s fashionable Bloor Street.
How does it work?
Trough the use of camera’s, projectors and right lightning, the company Rose and Thistle Media created a 3D window experience for anyone who was passing by the store. The 3D effect was possible without the need for 3D glasses.
What is its core value?
The purpose of the holographic window was to demonstrate a new way to display fashion and to attract customers.
Watch this video to get an impression of how the window looked like: