With a new technology it is now possible to experience Stockholm Fashion Week from the front row!
What is it?
Democratic Front Row is designed by Tele 2 and Fashion Week Stockholm to give everyone who is interested a front row experience at several runway shows, all during Stockholm Fashion Week. To create this experience, robots and virtual reality are used. It is even possible for users to choose their favorite items during the show. Stockholm Fashion Weeks runs until February 14, 2016.
How does it work?
Robots fitted with a virtual reality camera are placed front row at a runway show. Users can download the Front Row App, which gives them access to the live streamed virtual reality. With the use of Google Cartboard users can choose their favorites, that makes the robot light up to show the users reactions.
What is its core value?
Increasing consumer engagement.