C&A facebook in-store hangers

3 years ago by in In-Store, Smart hangers, Technological Domain

Like your favorite clothing on facebook and it will appear offline in the store.

source: marketingfacts.nl

What is it?
Lots of companies seem to ‘collect’ facebook likes, or even buy them. But what do brands with these data? In 2012, C&A Brazil came up with something different, experimenting with facebook likes in its hangers. Their explanation: female shoppers often want a second opinion while looking for a new outfit. Providing information on how much likes an item has, C&A believes this could work as giving these shoppers a ‘second opinion’ .

Where spotted?
Venturebeat.com

How does it work?
Like an item on their facebook wall, and that like will be shown on their facebook  hanger. As there is a real-time connection, facebook-likes are always up-to-date.

What is its core value?
By using this tool, C&A  hopes to simplify the decision process for the single shopper.

See also:
Fliike real-time Facebook like counter

Watch the online video to get a better impression:

 

I award this innovation as...